The first thing which must be mentioned when reviewing a Diptyque product is the absolute triumph that is the branding and the packaging. The perfect simplicity of black ink on smooth white card and the iconic artful oval label is a joy to behold. Embedded in the collective psyche of consumers the world over is that very desirable things are concealed in clean, quiet monochrome boxes (Chanel, iphones, Macbooks...Chanel)
Another big selling point for us is that Diptyque, though well known, especially for candles, is not a massive powerhouse in the world of perfume. We are not aware of them advertising in any of the glossies or anywhere for that matter (though please feel free to correct us if we are wrong. Shockingly and shallow as we are, we don't read that many magazines.) For us Diptyque still feels just a little bit special, a tiny bit off the well trodden path down Buchanan Street to the ground floor of Frasers.
Philosykos itself is beautiful. A literal translation of the fig tree in all it's green, ripe, creamy, woody allure. When first sprayed you are hit with fresh green notes of crushed fig leaves and juniper which lead into bark and snapped dry twigs. On dry down the fragrance mellows into a soft, comforting, milky, figgy haze. It is a gorgeous though somewhat brief dance through a fig orchard as the longevity is not great. To make the most of the EDT spray it on your clothing in you hair or through your fur. This is a go to comfort fragrance that we find perfect for lifting our failing spirits on these dreadful dark, wet winter days. Douse yourself in it and summon the sun soaked spirit of the mediterranean fig goddess before stepping out the door into sideways rain.
We really do adore this one. If only it lasted a little bit longer. EDP next time. Do you have a favourite fig fragrance? If not, what do you use to weather proof yourself?
J and B
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