Thursday, 22 January 2015

34 Boulevard Saint Germain

The first time I tried 34 Boulevard St Germain was in December at Space NK in Princes Square while I was taking an indulgent rest from the anxiety of Christmas shopping. I remember the experience vividly as I wasn't quite sure what I was smelling. I was being hit by different notes in quick succession,my eyes darting wildly from side to side as my brain struggled to interpret each individual scent. Grapefruit, blackcurrant, fig leaf (for a fleeting moment it becomes Philosykos) then flowers reveal themselves, hints of tuberose, rose and geranium. All of these lovely notes resting on a deep, woody, resinous base. I didn't know what to think as I stood there sniffing away at the smelling strip. There was simply too much to take in so as soon as the sales person turned her back I doused myself in it, snood and all.

Next I wandered round the rest of Princes Square feeling rather wonderful in my cape of 34, becoming more and more enamoured with each deep inhale of the rich woody vapour, unable to concentrate on anything else.

I left the warmth of the shopping centre for the crowds and drizzle on Buchanan street. Looking at the crushed expressions of other Christmas consumers I decided to abandon my task and do it at home online. My ambitions may have been thwarted but my spirits were far from broken. I had found a new fragrance that I liked.Very much. 

By the time I was on the train home the perfume had dried down and I reached a zen like state.

After that there was no going back. It has become a wardrobe staple for le half-pug et moi. Goes with anything, would suit anyone (man or beast), any time of any day. Contemporary, chic and unusual.

The concept behind 34 is that it is a representation and celebration of the perfumes that waft out to meet you as you enter the Diptyque store that resides at...yes, you guessed 34 Boulevard St Germain. I wonder if they allow dogs?

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